Veronafiere postpones the 54th edition of Vinitaly, the international exhibition of wines and spirits, scheduled from 10 to 13 April next year to 2022.
“The permanent uncertainties on the national and foreign scenario and the protracted bans have induced us to definitively reschedule the 54th edition of the exhibition in 2022 – said Maurizio Danese, president of Veronafiere SpA -. It is a question of a choice of responsibility, albeit a painful one; a further forced arrest that deprives Italian wine of its reference event for national and international promotion. Waiting for the scenario to return favorable – concludes Danese – Vinitaly continues to work jointly with all the protagonists, including institutional players in the sector, starting with the Ministry of Agricultural Policies and Ice-Agency as well as all the associations and categories, to continue to support the competitiveness of made in Italy wine both on the domestic market and in countries already projected to recovery, the USA, China and Russia in the first place “.
With this in mind, continues the ceo of Veronafiere, Giovanni Mantovani: “We confirm OperaWine with the presence of Wine Spectator and the top companies in the sector identified by the American magazine for the 10th anniversary of the initiative which remains scheduled for June 19 and 20. next to Verona. The event, all declined to the restart of the sector, thanks to the participation of the press and national and international operators – comments Mantovani – will also act as collector and driving force for all the wine companies that want to participate in a b2b calendar that Veronafiere is already preparing ” .
Operawine will be preceded, again in June, by the Vinitaly Design international packaging competition (11 June) and by Vinitaly 5 Stars Wine The book (16-18 June). While the Vinitaly 5 Stars Wine The book (21-24 June) will close the summer events in attendance.
Among the novelties there is also an exceptional promotional event with a strong institutional push in next October and which will lead the sector to the 54th edition of Vinitaly in 2022. Giovanni Mantovani continues: “This is Vinitaly-special edition, a strictly b2b event that will mark the recovery of national and international commercial relations in presence in Verona from 16 to 18 October “.
“We want to keep alive the attention of the world on Italian wine, one of the most significant ambassadors of Made in Italy – says the president of ICE Agenzia, Carlo Ferro -. The initiatives put in place by Veronafiere to maintain the file-rouge between Vinitaly 2019 and 2022, with the special edition of Vinitaly and the other events that we will be holding together have this goal. Seamless, despite the global pandemic and thanks to the use of new tools in terms of digital commerce. I send my best wishes to the entire Veronafiere team and to the wine producers with the belief that the events scheduled for 2021 will help support the excellence of our country “.
Waiting for the resumption of physical events in our country, Vinitaly continues with a presence on international markets, starting from Russia with stops in Moscow and St. Petersburg scheduled from 23 to 25 March. From 3 to 6 April it will be the turn of Vinitaly Chengdu and then in June of Wine to Asia (Shenzhen, 8-10 June). And it will be China again to open Vinitaly’s autumn foreign calendar with the road show (13-17 September) before moving to Brazil for Wine South America (22-24 September).
Veronafiere also makes its know-how available to carry out further promotional events in other target markets for the sector.
The decision to move Vinitaly was shared with the organizations and associations of the wine and agricultural sector.
“We take note of the decision to postpone the 54th edition of Vinitaly to 2022 – says Luca Rigotti, coordinator of the wine sector of Alleanza agri-food cooperatives -. Certainly not an easy choice but which, in light of the current health situation, is in line with what is hoped for by the Alliance of Italian-Agri-food Cooperatives. We also welcome the other promotional initiatives proposed by Veronafiere for the next few months: the expectation is to finally be able to enter a phase characterized by a higher level of safety and less uncertainties for the wine sector, necessary conditions also to be able to relaunch, thanks to the experience and expertise of Veronafiere, the wine sector at an international level “.
For the president of Assoenologi, Riccardo Cotarella “the decision taken by Veronafiere to postpone the 54th edition of Vinitaly to 2022 goes in the direction suggested by the wine supply chain, but above all takes into account the persistence of a situation of serious difficulty generated by the pandemic emergency, which has not yet found a
tion. A choice of responsibility that we share widely, just as we are ready to support the other initiatives announced by Veronafiere and scheduled for both next June and October. It is necessary for the world of wine to be ready for the day of the restart of the markets and therefore it is very important to keep the attention high even with events capable of creating national and international relations and interest in our sector. But even more important will be the support that the Italian government and Europe will be able to put in place in favor of the entire agri-food sector which, after more than a year of pandemic, is feeling the weight of the crisis on a par with other sectors of the national economy ” .
“We are alongside Veronafiere to continue to support the sector, all the companies and producers who every day contribute to making wine one of the excellences of Made in Italy recognized all over the world – says national president of Cia-Agricoltori Italiani, Dino Scanavino -. The pandemic still bites and forces a further postponement of the events in attendance, but we are ready to work together with Vinitaly to support, in this difficult phase, a precious sector for the agri-food sector with a production worth about 12 billion euros and an unbeatable reputation “.
“The displacement of Vinitaly is a necessary act to allow the participation of foreign operators and support the success of the most exported Made in Italy food product in the world where, despite the pandemic, wine had a turnover of 6.3 billion euros in 2020” affirms the president of Coldiretti, Ettore Prandini, in underlining the importance of the program of the upcoming Veronafiere events starting with OperaWine.
“Veronafiere’s decision, although painful, goes in the right direction – comments Confagricoltura President Massimiliano Giansanti -. We particularly appreciate the resilience capacity and varied offerings in a very difficult time for the wine sector. Confagricoltura fully supports Veronafiere and the entire national agri-food trade fair sector. We are convinced that it is necessary to support the validity of the Italian system and avoid dangerous openings to other international realities. We also believe that the Verona Fair, with its activities and Vinitaly, is a very valid promotional and image tool for the entire Italian wine sector. We therefore hope to restart at full speed in 2022, giving ample emphasis to the initiatives scheduled from today until the next edition of Vinitaly, together with our companies that make Italy of wine great in the world “.
For the president of Copagri, Franco Verrascina, “the choice of Veronafiere, albeit painful, confirms the seriousness of the fair organization and the desire to support winemakers in the best possible way in this critical moment. We are available to collaborate and be alongside Veronafiere in planning both the 54th edition of Vinitaly and for the special event in October, giving a signal to the wine world for the promotion and enhancement of great Italian wines “.
“The announcement of the postponement is a great disappointment, but the reality of the pandemic leaves no room for alternative hypotheses: we have difficulty planning trips and contacts, we would have difficulty in welcoming guests to the stands – says Sandro Boscaini, president of Federvini – but the second postponement expands the void that Vinitaly leaves. We need international contacts, we need to present our products and keep in touch with the huge number of national and international operators who flocked to Verona. We are confident that Vinitaly’s experience and professionalism, with the help of ICE Agenzia, can be of great help to our companies, with formulas and proposals to be studied quickly together “.
“We understand and share the reasons that led Veronafiere to postpone the reference event for Italian wine – explains the president of Unione Italiana Vini (Uiv), Ernesto Abbona -. However, we believe that it is essential in this difficult moment to keep the promotion engine running and therefore we support Vinitaly’s intention to support the sector also during this year by organizing targeted events in favor of business and international image. of the tricolor wine “.
“I can only point out the regret of having to give up Vinitaly again this year, the main reference event in the Italian wine sector – comments the president of Federdoc, Riccardo Ricci Curbastro -. An event full of events, reviews, tastings and workshops aimed at meeting exhibitors with national and international operators in the sector, which contributed to the success of Italian wine in the world, recalling that the wine sector is one of the pillars of
success of made in Italy in the world. We ask the Government to consider the great economic damage that this decision entails and to provide concrete aid to keep the international competitiveness of our exhibition sector high ”.
“We absolutely agree with Dr. Mantovani, the managers of the Verona Fair and the Presidents of the supply chain organizations in assessing that Vinitaly 2021 must be postponed”: says Claudio Biondi, President of the Consorzio Tutela Lambrusco, a reality born on the 1st last January from the merger of the three previous bodies for the enhancement and protection of the famous Emilian wine.
“Since mid-February – at the request to participate in a possible edition in June of the International Wine and Spirits Exhibition – after hearing the opinion of our consortium members, we had expressed our opposition. Following the appropriate assessments, given the safety protocols that had been hypothesized – not compatible with the needs of our producers – we said we were unfavorable. It is a very painful but inevitable decision ”.
Biondi continues: “A wise choice, also dictated by the fact that, due to the worsening of the health emergency, many buyers and key stakeholders at an international level could not have participated in the event”.
Without forgetting that the hypothesis of postponing the 2021 edition in the autumn would not have found the consensus of small producers. “The idea of postponing Vinitaly to September would not have been conceivable for family-run wineries – concludes Biondi – our smaller companies at that time of the year have all the resources completely absorbed in the operations related to the harvest and the life of the cellar and therefore would not have been able to participate in the show anyway “.