14 MAY 2020
ARTICLES | RELEASES
Primavera del Prosecco Superiore “Web Experience” – The hospitality of the Alta Marca comes online
The historic review officially kicks off the “Virtual tour”
promotion of the Unesco Heritage area.
The Virtual Tour dedicated to the World Heritage area will open on Friday 15 May, on the social channels of the Primavera del Prosecco Superiore and UNPLI Treviso.
An initiative promoted and implemented by the organizing committee of the famous event and by the Wine Exhibitions Association which for 24 years (the 2020 edition would have been the 25th) have given life to the event.
While on the one hand the current emergency has, unfortunately, blocked the calendar of the 17 exhibitions scheduled for 2020, on the other hand the promoters have not lost heart and have decided to take advantage of the web to promote a precious territory, recently become a World Heritage Site.
Vitual Tour will officially open next Friday with a “choral” video made in person by the organizers of the Prosecco Superiore Spring Wine Exhibitions who, armed with a mobile phone, invite the public to visit the Prosecco Hills of Conegliano and Valdobbiadene , as soon as the health crisis ended.
But this will be only the first of a series of events that will continue throughout the summer (on a weekly basis) and will involve restaurateurs, wine producers and hospitality professionals, who will lead Internet users to discover nature, culture, history and traditions. of Alta Marca.
“The idea was born online – explains the President of the Committee, Giovanni Follador – on the occasion of a videoconference with the Wine Exhibitions made on the web. A simple initiative that allows potential visitors to the exhibition to get to know this area through the voice of its protagonists, making them understand what the uniqueness of our event is “.
“What makes the Primavera del Prosecco Superiore unique – continues Isidoro Rebuli, President of the Wine Exhibitions Association – is, in fact, the undeniable ability to make the tourist live an unforgettable experience, in which the great winemaking tradition of Conegliano Valdobbiadene DOCG becomes the “Ariadne’s thread” that guides the visitor. Unfortunately, the current emergency does not allow us to organize an experiential tourism event shortly but the Vitual Tour will allow us to convey to the Internet users the magical atmosphere of these Hills, the passion of those who live and work in these areas, the sincere hospitality. with which every visitor is welcomed. The beauty of our places will do the rest… ».
An initiative that intends, therefore, to support the territory and, in particular, those who work in tourism, the sector certainly more tried by the rules currently in force.
«With this initiative – concludes Follador – we want to highlight those who, over the years, have spent so much energy to make the tourism sector grow in our hills and today, without any fault, sees their life’s work in danger. With this initiative we therefore want to make known the many professionals who live and work in the Alta Marca: restaurateurs, hoteliers, tour operators, producers … people who with their commitment and dedication have allowed this territory to be recognized as a Heritage of Humanity”.
A web experience that is therefore announced as a premise for the 2021 edition of the event, when tourists and enthusiasts will be able – finally – to fully experience the Prosecco Superiore Spring, in the great embrace of the Conegliano Valdobbiadene Hills.
www.primaveradelprosecco.it
