APRIL 8, 2021
Ponte1948 and Bike & Sounds together for music in May 2021
“Who fears clouds never leaves”
A musical tour on two wheels and a collectible bottle to break the silence
Prosecco and music, two elements that have always created aggregation, conviviality, sharing, in this particular historical moment team up to break the silence through a beneficial, strong and unprecedented enterprise.
PONTE1948 and Bike & Sounds, together for a heartfelt project that wants to give a voice to those who, in these months of pandemic, have been still and silent. The energy and adrenaline of a team of professionals among the best known in the entertainment world will be the fundamental means to help anyone experiencing a prolonged state of emergency.
The bike, the stages, a departure, an arrival, the sweat and the joy of a toast, will be the main ingredients of a story in the company of those who, for work, are used to struggling: production manager, tour manager, lighting designer, safety manager, stage manager, site manager, sound engineer, rigger, staging crew, architect and local promoter. All fundamental roles for the success of a common intent. Ten cyclists will tackle 530 km by bike, in full compliance with the anti Covid-19 regulations.
Together with them Viticoltori Ponte, a historic company among the most dynamic and important on the international wine scene, who decided to accompany them throughout the tour by creating a special bottle to toast at each stage, with the aim of feeling part of the same world in a period where we are all far away. The wine is the Prosecco Doc Extra Dry Treviso which has received many awards all over the world, dressed with an extraordinary label specially designed by Giulia Sirianni, aka Zafra, 2D illustrator and Italian-Colombian concept artist currently based in London and who has to his credit hundreds of illustrations for the world of music, clothing and publishing.
Prosecco PONTE1948 for Bike & Sounds will also be available for purchase through the ponte1948.it website, thus offering the opportunity, to those who wish, to win a collector’s bottle and at the same time support the initiative.
The departure: after the baptism which took place on March 1, the eve of the Festival, at the Ariston theater in Sanremo, we leave in May from Milan, passing through Verona, Padua, Bologna, Rimini up to Rome, the last stage of this solidarity initiative.
A rich and exciting journey, supported by RADIO DEEJAY with Summer Camp, RADIO FRECCIA, RADIO POPOLARE, by ROLLING STONE magazine and many others. The special stage PONTE1948 is also scheduled, with arrival at the company’s Headquarters in Ponte di Piave where an informal press conference is scheduled.